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The Persuaders

The Persuaders

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The Persuaders

2004

0h 55m

8.0(4 votes)

Documentary

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

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Cast & Crew

7 members

Acting

Douglas Atkins

Himself

No Image

Acting

Scott Donaton

Himself

No Image

Acting

Linda Eatherton

Herself

No Image

Acting

Stuart Ewen

Himself

No Image

Sound

Richard Ford

Himself

No Image

Acting

Richard Frank

Himself

Richard Frank

Acting

Bob Garfield

Himself

No Image

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